This exam will address all material from weeks 10-13.
Concepts
- Marx & Communism
- Use-value, Exchange-value
- Costs of production & reproduction for traditional, physical goods
- C0sts of production & reproduction for mass cultural goods
- Edison, Kinetoscope
- Nickelodeons
- Hollywood origins
- DW Griffith
- The Birth of a Nation and reaction
- Charlie Chaplin
- The movie palace
- Sound introduction in film
- Vitaphone
- Evolution of film censorship
- Hays Code and example of application (Betty Boop)
- The Golden Year
- WWII-era films and propaganda
- Hollywood Ten & unfriendly witnesses
- Introduction of ratings system
- Documentary film origins
- Cinema Verite & Direct Cinema
- Michael Moore
- White and black confluences in music
- Musical precursors to rock and roll
- The period that introduced "hillbilly" archetype
- Hillbilly characteristics
- The white other
- Snuffy Smith
- Beverly Hillbillies
- Deliverance reception
- Deliverance syndrome
- Borat representations of the South
- Hillbilly music
- Origins of brand culture (era, examples)
- Levi's introduction
- Hilfiger associations
- Barbie criticism
- Online counter-branding
- Thomas Nast
- Media effects
- Hypodermic needle & magic bullet theories
- Limited effects theories
- Contemporary understanding of media effects
- The Tea Party and its origins
- Tea Party attendees' knowledge of issues
- Howard Beale as archetype
- Readings: Students are required to be familiar with linked readings from Klosterman, Douthat and Storey (ch. 7)