JOUR 310: Exercise 1

Harvard scientists created the Implict Association Test to judge conscious versus unconscious judgments
- Willingness and ability to judge accurately are sometimes compromised
- Example: Four-pack-daily smoker may report only smoking two. Why?
  - Unwilling to answer accurately due to embarrassment
  - Unable to answer accurately due to true belief that he/she smokes only two packs per day
How IATs work
- A series of facial images of people featuring different characteristics is presented with words with "good" or "bad" qualities.
- Based on reactions and timed responses, the test reveals your unconscious association with different identities.
- These associations, while often not recognized explicitly for one of the above reasons, and reflects implicit judgments that exist within all of us.

You are required to take a demonstration IAT between today and Thursday
- Here is the URL: <https://implicit.harvard.edu/implicit/demo/>
- You must choose one of the following tests: Sexuality, Age, Race, Gender-Career or Disability
- When completed you will see a summary like this (Blake's results)
Following your completing the test, login into the class Vista discussion board
- Find the discussion section that matches your test choice from above
- Submit the following to the discussion as an original post
  - Your recorded association, noted in the summary
  - A reaction to your recorded association and what pop cultural exposure could have influenced the results
  - This should be 100-150 words
Be prepared to discuss your results in class

IAT exercise and discussion